I have expressed to “the powers that be” at Windermere for some time the importance of business blogging. As it is done by General Motors, the many sites devoted to Microsoft, and even Boeing, corporate blogging is an important part of any successful corporate image policy today. Perhaps it will be replaced by something else tomorrow, but for now, if a company wants to sincerely convey good will to the public at large, a well run blog is an important component of every top notch public relations firm.
Since Windermere appears complacent in this regard, I have taken it upon myself to coin WINDERBLOG.COM. Not much will change from what you are accustomed to seeing here, but in the vacuum that is the Windermere corporate interest level in blogging I have apparently assumed this mantle. (I expect a threatening phone call any day now from someone that will be quite upset over something about which they know very little. “They’re coming to take me away, ha ha…..”) Here’s some insight for the person that will call me: read this book, Naked Conversations by Robert Scobel and Shel Israel.
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Comments 1
Yep, needed to be done, and thanks for doing so. I’ve (in my past life) been a part of the coporate structure, and observer of their “nearsightedness” when it comes to true discerning intelligent suggestions. Thanks for taking the mantle and educating us with your comments. Tom